What works and what doesn’t work for you is the key to creating an effective marketing plan. You need to create a marketing strategy that suits your budget and needs, whether you’re a small or large business.
To do this, you must first learn the trends in the market. It is a highly competitive market, especially on the B2B side, so you need to keep up with trends. This helps you to maximize your sales and stay ahead of the competition.
This year, we will be focusing on the top B2B trends that you should watch out for to grow your business and maximize leads.
Account-based marketing
It has been a long-standing marketing strategy, but now that digital marketing channels are on the rise, many B2B companies have reverted to customer-based marketing. The time changes make it difficult and expensive for companies to reach their target audience on digital marketing platforms.
The small and medium-sized B2B firms are facing even more challenges. Most of them are already using account-centric marketing in their sales and customer success. It’s a trend you should be aware of this year. This is a marketing strategy that you should implement in your business.
Machine learning, automation and artificial intelligence integrated
B2B Marketing is not left behind as technology takes over. Companies are now incorporating artificial intelligence, email automation and data analytics into their marketing efforts. Chatbots, livechat and data analytics have been a major marketing component that has helped increase conversion rates. This is a good way to improve accuracy and reach buyers.
Personalize all of your content
Marketing Automation allows B2B companies to personalize. You should not miss this trend. Marketers should begin segmenting their customer and prospect bases. In today’s world, marketing is no longer a one-size fits all approach. Marketers need to understand their audience to improve engagement. Segment your audience by their industry, role, and where they are in the customer journey. (Are they browsing for information or have they downloaded any of resources? Different types of emails sent to different groups will increase your chances of gaining a higher conversion rate and interest.
The Rise of Video Marketing
According to a Forbes study, 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. A report by Forbes found that 65% of executives visited the website of the marketer after watching a video, and 39% called a vendor. People prefer to watch a video clip than read the same information on a blog. Video Marketing allows you to be creative in creating engaging content. Businesses use storytelling videos, podcasts and tutorials to convince their target audiences.
Here are the top B2B Marketing Trends to Watch in 2019. Don’t be left behind. Be unique and different in your marketing campaigns. You will be able to stay ahead of your competitors if you do this.